About Prime of Lime

Prime of Lime was founded in 2020 by Venezuelan designer Maria Victoria Postigo, born from a love of beautiful clothes, meaningful moments, and the women who leave a lasting impression on us.

After studying Fashion Design at Parsons in New York and working in the industry, Maria Victoria set out to create a world of her own, one rooted in femininity, romance, and the effortless elegance she grew up surrounded by. Much of that inspiration comes from her grandmothers, María and Victoria, whose sense of style, strength, and individuality continue to shape the spirit of the brand.

Prime of Lime is an ode to dressing for the moments that become memories. Each collection blends timeless silhouettes with thoughtful details, a touch of nostalgia, and a distinctly Latin sensibility, designed for women who find beauty in both the everyday and the extraordinary.

At its heart, Prime of Lime is about being present for your prime moments and having something beautiful to wear while living them.